Special
Note from Joe Piergrossi, National Sales Manager
"I talk to hundreds of dealers every month. Whenever I hear a dealer
say they were disappointed in their past direct mail experience, the
next question out of my mouth is always the same. My guess is that you
did a credit mailer? Their response is always yes. We hear this day
after day and and you need to understand this message VERY CLEARLY...
If you are not a secondary machine, DON'T USE CREDIT MAILERS.
Responding beacons are getting lower and lower, they have seen these
offers time and time again and you will be disappointed with response
rates. Our event mailers will bring in all types. You will have a 500
beacon and an 800 walk in, all with the same mailer."
Next: "Should I use credit mailers or saturation
mail?"
Only use credit mailers if...
- You are an expert at secondary. (Just being OK
will disappoint you.)
- You have a good secondary finance team. (Can
they really WORK a customer for money down and co-signer.)
- You know how to get a 520 financed. (Responding
beacons are getting lower and lower.)
- You have all the right lenders in place to handle
these customers.
- If you do a credit mailer, go with the lowest
beacon scores you can finance. Then send
them a totally fresh looking piece.
If your answer is no to the above,
you need to go with saturation mail.
- It brings in all beacon ranges. 500 - 800.
- It floods your market with a strong message.
- It is completely different looking than anything
they have seen before.
Saturation Mailers
Destroy a market with huge volume.
Think your ad is being seen in the
newspaper?
You're wrong.
Flood your market every month with 20, 40, 80 or 100,000 hand
delivered messages that get read. All this for less than your
spending on your newspaper ads.
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Contact us now!
Credit mailers.
If you don't have a fresh idea, you might as well
not mail.
You better scream louder than anyone in
your market or you will gently fade away. Secondary customers have
become very wise to offers and yours better be the strongest.
You select the beacon range you can work with and we'll get them
to respond.
Need secondary traffic now?
Ask about out exclusive new
mailer that is on sale this month. |
Contact us now!
BK mailers.
No one offers you more selection and more powerful
results.
Give these customers exactly what they
want. A car loan and a way to rebuild their credit. We now
exclusively offer the double platinum card program with no credit
check. Your customers can get a car loan and
two platinum cards that report to all three bureaus.
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Mailers Starting as low as 32
cents
Contact us now!
Warning: We would like to
warn you about a growing trend in direct mail.
Many companies are now pushing
shared mail. This
is the same mail that includes pizza
flyers and misc service offers. The numbers sound great for the price
but the results are
horrible. WE WILL NEVER OFFER SHARED MAIL as a form of effective
dealer advertising.
There is a huge difference between this mail and saturation mail that
is hand delivered
individually by the route carrier.
706-310-0100
