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 Press Release - Dated August 13th, 2005 - For Immediate Release Automarks Unveils New Mailers and Advertising Agency Portal Automarks founder and CEO Steven Vetter announced today that it is releasing the long awaited and developed line of high-tech direct mail and at the same time an agency friendly electronic sales portal. Automarks which was founded just over 2 years ago, has leaped ahead in the direct mail industry by completely thinking outside the box and investing large amounts of capital in both personnel and equipment. It's "clean looking" letters may seem simple but in fact are loaded with high-end tracking and response systems. "Our mail is different than most of the mail on the market today. It combines Call to Action copy, clean looking graphic design and high-tech tracking systems." said Vetter " Most of the mail that is sold today is just printed and mailed. Some times there might be a theme website along with it. Our mail has 5 different ways for the customer to respond and they are all electronically tracked for the dealer." Automarks conducted a research study of 50 sale events and found that 16% of the leads that came into the dealership were lost between the receptionist and sales department. "Our new tracking systems helps recover over 98% of these lost leads." said Vetter. It can make / save the dealer tens of thousands a dollars a day in formally lost gross. Automarks also released its Agency Portal System which allows Ad Agencies to have their own custom sales site for their dealers. The sites are ready for certified agencies within 48 hours and provide a professional means to sell and discuss mail needs with clients. All the agency does is log on with the dealer, discuss strategy, pick the mailer and turn it over Automarks and all the work is done for them. "This new system will save agencies thousands of dollars. The amount of energy that goes into design, list management, high-tech system setup, and customer service is huge. Removing this from the agencies work load is really big news." said Joe Piergrossi Automarks' National Sales director. "An agency can purchase their mail for the same price as they would pay just a print and ship facility but now also have our high tech mail systems. Also they no longer have to worry about 'babysitting' the mail, which is a huge undertaking if done properly." "Not every dealer is strong in secondary." said Vetter, a 15 year GSM veteran, "A lot of dealers think that just low beacon score customers will respond. If the message is presented in the proper manner, direct mail works just as well for millionaires as it does for the 450 beacon. The beauty of our systems, is that dealers can pin point the right message to the right customer. You don't want a 'your approved' letter going to a 780 beacon and that is where we come in." The new mailers that Automarks has released are being held top secret for now. According to Vetter, "...the industry is full of companies and people that have apparently never sold a car in their life. They come up with ideas that are just quite honestly....stupid." These letters include partnerships with some big retailers and well known companies and carry a strong message to the consumer. Automarks says that these letters were specifically designed to help with three things. 1) The end of employee pricing. 2) The excessive amount of trade-ins. 3) The rising cost of fuel. Automarks can be found on the web at
www.automarks.com or contacted directly at 706-310-0100.
Vertis announced the results of its proprietary Customer Focus 2005 Automotive Direct Marketing study, which reveals that 73 percent of adults who plan to purchase a new vehicle responded to automotive direct mail they received.
According to the Customer Focus study, 35 percent of adults who have responded to automotive direct mail by visiting the Web site are planning to purchase a new vehicle in the next 12 months (See Figure A). On the other hand, 26 percent of adults who planned to make a purchase within the next 12 months respond by visiting a dealer in-person. Overall 14 percent of total adults are planning to buy a new vehicle in the next 12 months. It is important for automotive dealerships to know how different demographics respond to their messages in order to better serve and accommodate their needs. The Vertis Customer Focus® 2005: Automotive Direct Marketing study shows the following additional findings, which provide insight into the direct mail readership of consumers in the automotive industry: How Male Consumers Respond To Direct Mail Offerings From An Automotive Company • Of the male automotive direct mail readers, 37 percent visited a dealer
in person (See Figure B) How Female Consumers Respond To Direct Mail Offerings From An Automotive Company • 39 percent of female automotive direct mail readers visited a dealer in
person after receiving information in the mail How Generation Y Responds To Direct Mail Compared To Other Generations • Of the Younger Baby Boomers (1956-1964) automotive direct mail readers
surveyed, 46 percent said they visited a dealer in person, compared to 38
percent of Generation Y (1977-1994) adults (See Figure C) | ||||||||||||
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A good article on direct
mail...