Recent Dealer Questions and our Answers:

Q:  What is a good response to a mailer?

We like to see 250 - 350 responses on our event packages.

Q: Do only secondary customers respond to direct mail?

For most mailers this is true. However, we have spent a lot of time and testing to develop letters that will bring in higher beacon scores.  It better be good.

Q: I'm concerned about all the regulations and guidelines for mailing what should I do?

Sorry to say that all mail companies say they are sure their mailers comply, however, we see mailers every day that do not conform. We take great efforts to monitor all the changes.

Q: Should I put dates on my mail?

If a mail company ever puts a date on one of your mailers, fire them. Mailers can have a great shelf life, up to three months. Never date a mailer.

Q: Why do you have so many ways to respond?

Would you want your wife or family member calling and talking to 50% of the sales people working today?  Customers need an automated response choice so they don't have to talk to someone if they don't want to.  Also, most customers see your mail when your closed.

Q: How long does it take to mail?

We try and have a mailer drop 5 days after payment is received. Then it takes anywhere from 3 - 10 days to hit homes depending on several factors. 

Have a question? Send it to us and we will post the answer.